fti consulting

You know Eva. She was the "darling" of Hugo, the "sweetheart" of the "revolution". She must be sobbing today. Upon finishing her studies, in a rather expensive college, she went on to study law, and became, according to chavismo's conventional wisdom, a "renowned author", an "investigative journalist", a "TV presenter", an "editor of Correo del Orinoco", an "expert on Venezuela", and even a "Venezuelan". Imagine just how desperate for useful idiots those revolutionaries are, that Eva, an American citizen, published her first "book" in Havana.

Public companies trade on their earnings, management team, and in great part on their name. How the market perceives a company has the most impact on stock price. It follows that multinational corporations apportion considerate amount of resources to PR and brand-reputation protection. Wall Street history is littered with examples of what happens to a stock’s price when a company becomes embroiled in scandals, corporate malfeasance, or fraud.